At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. It's those quiet rebels you really have to worry about. It will just make her cry more, more, more. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. In 2016, construction on the brand new Lux Row Distillery was begun. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. "Who Whipped Whom? The whiskey is aged in charred oak barrels for four years before being bottled. The company was eventually dissolved, and production ceased in the early 2000s. The W.L. The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). BrokeCal, I live in Alaska, by the way. It works just fine in a mixed drink and actually is palatable on the rocks. Founder of CoasterCritic.com. Changing it just seems to serve no purpose and make the park seem more bland. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. and our All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. Rebel Yell (bourbon) - Wikipedia Weller. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. The name is also reminiscent of similar ride Racer at sister park Kings Island. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. The brand bounced ownership, eventually landing in the Diageo portfolio. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. Landon Sampsell We will never go there again. Maybe next time I'll have to make my sarcasm more evident!!! But it never did any good. Thanks for subscribing and watch for your first newsletter soon! The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. r/bourbon - Fun Fact: Luxco has rebranded their "Rebel Yell" line of The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. Its got a strong, bold flavor thats not for the faint of heart. In Virginia battlefields, monuments, and references to the areas history are very common. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. And its got a bit of an edge, thanks to the addition of the Confederate flag. Press question mark to learn the rest of the keyboard shortcuts. For the Trailblazers. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Other wheated bourbons include Makers Mark, Larceny, and W.L. Please check your entries and try again. Confederate Defeat Re-examined". But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. Rebel Bourbon Review - Is It Good Whiskey? And Charley said, "Well, that's fine." Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. While he had no prior knowledge of whiskey, he did have some experience. The 75 refers to 1975, the year that the ride opened. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley. To be truthful, this kinda pisses me off. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. Shoddy_Ad7511 6 mo. Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. With the news of the name change of the Rebel Yell being the last straw. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. ago One is softer DonutBourbon 6 mo. What does it taste like? Rebel Bourbon - Lux Row Distillers The important thing is that the whiskey inside the bottle has stayed the same. But more importantly, we cannot white wash history (forgive that wording, please!). We live in an era in which some people are always going to find fault with something that isnt politically correct. And Charley said, "Well it wouldn't be proper since I sold it." In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. It was on Dixie Highway so, naturally, we were the Rebels. I dont claim to speak for or represent anyone. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. Rebel Yell went through a rebranding effort which brought about a couple changes. I've heard the 10-yr is the same juice from the Old Fitz decanters. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. Imageused underCCby Mr. Gray. Create an account to follow your favorite communities and start taking part in conversations. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. 17. These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. Kings Dominion renaming iconic Rebel Yell roller coaster In the glass, Rebel Yell Bourbon Whiskey is the color of old gold with a light-golden hue and moderate legs at 80-proof. The original name of the company was W.L. This unique style offers hints of honey and butter followed by a . There is no doubt that wheated bourbon is one of the most underappreciated flavors. Woh-who-ey! It started with a new bottle design and a new marketing campaign. While this change has certainly upset some people, its an understandable switch. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. I think you hit the nail on the head on this. Consider this similar product. Be More Rebel. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. Interesting was in Lux Row today and not one mention of it. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. Whiskey Review: Rebel Yell American Whiskey This price point places Rebel whiskey in the low end of the standard segment. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. As one of the minority that might get offended, I am certainly not. Well see if this changes soon now that Lux row Distillers hits the four year mark. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold.