Its not that being inside Discovery was bad, it was just different. Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? A third of all the media we consume is just audio. I think marketers in this moment are actually not turning down in advertising as much as youd expect. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. It sounds like you have things figured out, that you have confidence in your business. The Ron Burgundy Podcast. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. Also, the medium was exploding. Glass-walled conference rooms where they just come up with funnier promo codes? Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. We will avoid, at almost every turn, simplicity. It is a centralized medium when it comes to RSS feeds. I only say this to you because thats how we do that sale. Its probably cheaper to buy those shows, it might be cheaper to produce those shows. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Hes like, I want to get as much audience as possible. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. Thats important, because I think they want to do the right thing by the medium. Our partners at Work x Work. So far, that is all we know, which is a shame. Thats interesting. Fast, cheap, and good. Malcolm Gladwell has an existing slate of shows. Its gone. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! See omnystudio.com/listener for privacy information. I dont know that it needs innovation. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. The NFL is very similar. Film series [ edit] Theyre not in charge, right? Heres a funny anecdote. Its just like life. WARNING: This episode was haunted by a ghost. How have you arranged iHeart Digital? We all get it by now, painfully. We have experimented with Jun Group across the years. If you can never get enough true crime Congratulations, youve found your people. Youre doing ad injection into the feed? I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Think about that for a second. We basically built an academy where once a year we grab eight or 10 people. Make more shows, make more great content, and level up the stuff that youre doing.. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its a great point and question. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. Walk us through what that actually means. Its not mutually exclusive, first of all. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 In fact, it was always there, but now it has exploded. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. Stuff You Should Know is usually up in the 40s. Is this a thing you want to do? He was a great guest, super game to answer the questions, especially in front of a live audience. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. How do you do it? Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. I think its real. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Its three guys who are hilarious and fantastic. There was a YouTube announcement earlier today. I was like, I dont need you to talk more. If its a jump ball, Id love them to use the iHeartRadio app. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. To put it simply, we have a platform. No. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. Thats really cool, but its not mutually exclusive. Do you think that youre moving the high-margin dollars into the longer tail? No, because podcasting is a decentralized medium insofar as its distribution is concerned. How do you make sure they get attention? Both are completely okay and actually really perform well. I also think theres a new thrust in influencer marketing. And that will lead to conversion for something else for you? I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. Into the whole thing? A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . All I see is this constructiveness across these two segments. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. They could have published them on YouTube. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. The medium. There is a product lead; Uta Knablein is our chief product officer. Radio is a more ruthless industry than podcasts. You mentioned that you had experimented with subscriptions. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. It made it the medium that the internet promised creators it would give them but hadnt yet. Then if they want to, we launch their podcast with iHeart Podcast Network. You have a distribution model that is free. You start to reverse-engineer all the content you make because that works best on such-and-such platform. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. Yeah, youre right. Broadcast radio is a mass-reach medium still today. Its just a disconnect. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. 246 episodes totalling 170 hours, 51 minutes. Yeah. Its clearly not as regulated as radio. How do you tend to the things in the library that arent the celebrity shows? Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. The longer answer is, were in an odd economy. She said, On the podcast, its much looser. A-Rod Interview / Cooking with Jon & Vinny. No credit card needed. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 Are you on the side of having a wide distribution and using that to convert against whatever your other business is? Whats your best TikTok meme? No, not really. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. YouTube is a good example of this. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Im building up to it. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. I understand where we sit in the pecking order in terms of cume. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Is it just Bob Pittman being like, Chaos reigns. ChatGPT will eat us all. iHeart does a lot of new things. Our marketing people are here, youre very good. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. This is what they do really well. Over at The Late Late Show, Ferrell's Burgundy once again treated the . When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. It hasnt yet hit this moment of reverse-engineering from the platforms its on. Are they yours if theyre subscribed in Spotify? Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. It didnt hurt that this explosion hit podcasting. Do you care? This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields.