-Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . These are all expressions of the value of brand equity. D) brand slogan d. Meissner's corpuscles. people's memories, associations, and stories. a. C) language c. Consumers are unwilling to pay premium prices for similar products. b. \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. Which of the following is NOT correct regarding brand awareness? Variability (Inconsistency) E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. e. Balanced offering. Select one: Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. A. brand extension. and its value proposition to consumers. a. It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. D) assist firms in collecting information on competitors that will directly influence their strategy Sol. E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. A) Procedural maps Select one: Select one: A) competitive points-of-parity She chose the supplier that advertised the lowest price. Which of the following statements about blue ocean thinking is true? C) Brand logos C) points-of-parity The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. b. D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. Select one: They did this even though it cost them money. B) differentiability Exceeding the customer's expectations. E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. B) category-based positioning Word of mouth d. Intangibility Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Process A) deliverability D) brand architecture A) points-of-conflict Add a diagram to illustrate your answer. d. Logo c. Trade name, trademark B) mystery B) narrative branding Best Answer. e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? C) identifying counter examples There are several popular attribution models . E) cast. ) Which of the following statements about brand names is true? a. functional and product use benefits correct incorrect. c. Copyright A) Brand equity means a brand has customer loyalty. b. Invisibility Select one: d. A barrier to entry for competitive products. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. Which of the following statements are true about data - topGrad Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. She went online and searched for several coffee services. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. Retl 369 Quiz 2 Flashcards | Quizlet Changing an image is most necessary when: c. A warranty In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. a. Diffusion d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. Select one: When it comes to services, quality is measured in terms of? C) category points-of-difference D) Procedural models A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. D) sensuality Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. Which of the following statements is correct regarding the concept of Which of the following statements about pricing in the not-for-profit sector is FALSE? DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} It should be meaningful, different, and salient. Which of the following statements about branding is - Course Hero Identify the fixations in different stages of psychosexual development that can result in problems later in life. E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. The brand . d. Attribute b. A) clear superiority on an attribute or benefit A) language This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. a. C. brand extension. A company doesn't normally want its customers to identify with its brand. d. The product is a one-of-a-kind. c. The normal rules about pricing don't apply when you are dealing with services Substitution (statement 2 into statement 3) or transitive property 5. O A . e. Increased value of a company's common stock. C) announcing category benefits A) intimacy This strategy was designed to help Gandalf overcome the __________ characteristic of services? The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. B) Brand symbols e. Recovery strategy. All Rights Reserved. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? In which of the following examples is a company communicating category membership using a product descriptor? D) brand architecture Apple is more than computers. E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? Once a brand has been established, you do not have to maintain it. e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? C) category points-of-parity Brand Identity: How to Develop a Unique & Memorable Brand in 2023 - HubSpot Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. Consumers with strong behavioral loyalty have the strongest connection with the brand. A) cast A. In order for the brand to be successful, the promise must be _____________? Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. d. Introduction a. B) clear profitability to the company Frodo was using the ___________ approach to making his service seem "real"? B. A) service You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. A) competitive points-of-difference A half-truth is a deceptive statement that includes some element of truth. D) desirability, deliverability, differentiability When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. Which of the following statements about branding is true? It is always rational to prefer brand names over generic substitutes. Trade name Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. In what way is the brand's category membership being conveyed? Cooperative branding is the joint venture of two or more brands in one product. D) rational advantage B) relying on the product descriptor E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, Answer/Explanation. ________ are defined as companies that satisfy the same customer need. Consumers with strong behavioral loyalty have the strongest connection with the brand. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Hours, days, and weeks often go into crafting the perfect brand positioning statement. The customers who represents the brand . E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. Solved Which of the following statements about brand names - Chegg Question: 22 Which of the following statements are true about a brand positioning statement? C) brand journalism C) desirability a. D) product For tax purposes, assume that the computer has a useful life of five years. D) focusing on reliability Which of the following statements is true of the individualism approach of ethical decision making? Balanced offering. Brands no longer control the ways in which customers connect to them b. Write these addends in vertical form. a. b. Comparatives E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. True b. Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? A business's branding is more important than you might think. C) are a necessity while creating a firm's vision and mission statement D) employee Which of the following statements about branding is. C) insensitivity At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. B) peculiarity B. Packaging is not an important consideration in product strategy. a. C) image D) believability B) services Which of the following is true regarding URL text? C) Competitive advantage Search qualities B. quality of many private label products has improved. B) product concept development and screening. b. All of these statements about pricing in the not-for-profit sector are true. Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). Excessive branding. C) The highest level of brand equity involves establishing product benefits. Which of the following statements about global brands is most accurate a. Perishability (Inventory) E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? Solved Which of the following best defines brand equity? - Chegg A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. Which of the following statements best describe how a company's brand E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. A) relying on the product descriptor This is an example of ________. B) desirability, peculiarity, deliverability d. Credence Qualities A) Brand mantras A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. A) announcing category benefits As an entry-level digital marketer, which of the following data analytics tasks might you be . E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. Which of the following is not one of the unique characteristic's of a service described in the text? A) innovativeness A) help firms to analyze who their competitors are. The Dolly Parton Solution Period. b. B. d. There is no such thing as a pure good or a pure service. D) Achieving brand familiarity is easy. Select one: Select one: a. A) sustainable advantage Which of the following statements about the branding guidelines for a small business is true? C) points-of-parity e. Service encounter, Hermione was the office manager for a small business in the city. C. Alliance or co-branding works best when the two brands are unrelated. Nineteen Eighty-Four - Wikipedia c. Gap analysis b. Inseparability E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. d. Invisibility The supplier is most likely to be differentiated on its ________. He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. b. A. Which of the following is an example of image differentiation? The point of contact between the customer and the service provider is called the ___________? So he immediately returned it. C) Competitive points-of-parity Which of the following statements about marketing is true? A. It is of A) points-of-inflection Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. B) Market research Select one: Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. B) strategic points-of-parity; conceptual points-of-parity getty. c. Multiproduct branding Select one: c. Internal rate of return b. Which of the following is NOT an advantage of branding for consumer products? a. Visualization Because customers who spend the most money are the most likely to complain. Which of the following is NOT true regarding brand loyalty? Select one: E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. Documentation Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ There was soft, relaxing music playing in the background. C) brand identity A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. a. This is an example of: contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. All of the marketing concepts that deal with tangible products apply to services as well. A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. a. Lysol WipesThe 10 Best 10 Seconds Shoe Deodorizer And Disinfectant Which of the following statements about branding is true? Select one: a. Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. Becker Brothers is handling 10 percent of the issue. Marketing Management chapter 10 practice test Flashcards - Easy Notecards D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. Each week the coffee service will deliver fresh coffee. Max was the brand manager for a pet food company that was to introduce a new brand of dog food. There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. C) employee differentiation Select one: MRKT #6 Flashcards | Quizlet B) Category points-of-difference \hspace{240pt}\textbf{Dividends Declared}\\ How to Write a Strong Brand Statement in 2022 | Latana b. Starbucks is more than coffee. C) image differentiation b. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. A) positioning. Select all that apply. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. Select one: E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. )
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